Coming From Mud
Visual Identity
2025, Independent
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Coming From Mud is an independent online art gallery set up by ceramic artists Shirley Bhatnagar and Falguni Bhatt, who started it with the aim of an artist-run platform for artists, sculptors and ceramists to show their work to an audience with minimal barriers. The identity celebrates the spirit of openness and simplicity through simple visual metaphors. The logotype is set in Universal Thirst’s typeface ‘Seismic’ which echoes the sculptural character of imprints of the hand on wet clay, while the circular wordmark draws its form from the potter’s wheel. Designed to be used in sparse applications which let the artworks be the hero, the identity features restrained, muted colours and plenty of negative space.