WHY NOT?
Visual Identity
2021, Independent
Illustration-led, fun, and quirky visual identity for a plant-based milk for the whole (pun-intended) family.
Why Not? is a plant-based milk alternative created by young entrepreneurs who wanted to pull it out of the wellness circles, and make it the perfect substitute for families that grew up on chai, breakfast cereals, filter coffee, paneer and kheer. The playful visual identity features a bold and whimsical type family (various weights of the versatile OBVIOUSLY by Oh No Type Co.), paired with simple yet evocative illustrations of a family that is not afraid to try things ... because, why not?