Journeying Across The Himalayas
Visual Identity
2025, Squadron 14
Journeying Across the Himalayas is motorcycle company Royal Enfield’s annual celebration of art, culture and stories from the Himalayan region. THe visual identity for the 2025 edition explored the idea of portals as motifs signifying transition, emergence, and the notion of embarking, ideas that are central to a journey, into bold arrangements, complemented by typography in a state of flux, forming compositions across a variety of touchpoints.
The motifs, while sharing the same core, are adapted from a diverse range of vernacular and traditional architectural styles across the Himalayan region.